Running ERG Programs with Qooper: BetMGM's Success with Groups Solution of Qooper
ABOUT
BetMGM is a partnership between MGM Resorts International and Entain Holdings that is revolutionizing sports betting and online gaming in the United States.
LOCATION
Jersey City, NJ.
COMPANY SIZE
1,000+
PRODUCTS USED
ERG Program
"We just launched our program with Qooper, and the feedback from users has been overwhelmingly positive! We've tried various mentoring platforms in the past, but Qooper and its Groups solution stands out as one of the best in terms of ease of use for both admins and users." - Anna, Program Manager
Challenge
In 2020, BetMGM experienced significant growth, doubling in size, and this impressive expansion continued into 2021. With a rapidly growing workforce, the company now boasts six Employee Resource Groups (ERGs). As part of their commitment to fostering an inclusive workplace, BetMGM is continuously seeking opportunities to enhance the inclusivity and effectiveness of their ERGs.
This rapid growth presented a challenge: how to ensure that their ERGs could scale effectively while maintaining their core mission of promoting diversity and inclusivity within the organization.
Evaluation
We began communicating with BetMGM three years ago, and it quickly became evident that they were highly committed to enhancing their Employee Resource Groups (ERGs) and mentorship opportunities within these groups. They were in search of a solution that was not only easy to use but also offered robust integration with their existing systems, particularly UKG.
Initially, we reviewed their needs over a call and then had a more in-depth review with their people leaders, including Qooper's representatives from HR.
During these discussions, we also addressed the UKG integration to ensure the BetMGM team understood the IT requirements and to demonstrate the robustness of Qooper's UKG integration.
Qooper's solution offers the best integrations for SSO, HRIS, Teams, Outlook, and many other platforms, which was a significant selling point for BetMGM. The easy user interface, extensive experience with ERGs, and seamless UKG integration were crucial factors in their decision.
This thorough evaluation phase was essential in understanding BetMGM's needs and ensuring that our solution could meet their expectations and contribute to their inclusivity goals.
Implementation & Adoption
During the implementation phase, Qooper set up ERGs as groups within the Qooper Mentoring Software. To ensure each participant was placed correctly, we asked them which ERG they were a member of and matched them accordingly.
BetMGM's ERGs are composed of various groups, including gender-specific groups, ethnicity-based groups, and even a group for veterans. These ERGs play a crucial role in improving members' sense of belonging, fostering community, and enhancing the overall sense of inclusivity within the organization.
By leveraging Qooper's platform, BetMGM was able to streamline the process of managing and supporting their diverse ERGs, facilitating a more inclusive and connected workplace environment.
Solution
BetMGM's commitment to fostering an inclusive workplace led them to adopt Qooper's Mentoring Software, a decision driven by the platform's comprehensive capabilities in supporting their ERGs and mentorship initiatives.
Qooper's solution not only facilitates tailored mentor-mentee matches within each ERG but also provides robust reporting tools that empower BetMGM to analyze and optimize their ERG activities effectively.
This section explores how Qooper's integration with UKG and seamless functionality across various platforms has enhanced BetMGM's ability to promote inclusivity and foster meaningful mentorship relationships within their organization.
Qooper’s solution to match mentors and mentees within the same ERG, providing guidance and training for them to excel in their roles, was a significant factor in BetMGM’s decision to adopt Qooper.
This tailored matching process ensures that participants receive relevant support and mentorship, enhancing their experience within the ERGs.
With Qooper’s robust reporting capabilities, BetMGM can easily analyze various aspects of their ERGs, including the popularity of each group, the number of participants, the frequency of events, and the volume of discussions. This data-driven approach allows BetMGM to gain valuable insights into the effectiveness and engagement of their ERGs.
Additionally, BetMGM uses Qooper as a mentorship platform to match mentors and mentees based on their demographics and group memberships. This mentorship within ERGs fosters impactful relationships, with mentors providing valuable guidance on navigating their professional and personal lives as members of specific ERGs.
Qooper’s ability to track and report on each mentorship relationship and the program as a whole significantly reduces the administrative workload for program managers. The platform’s seamless integration with UKG, SSO, HRIS, Teams, Outlook, and other platforms further streamlines operations, making Qooper a comprehensive and user-friendly solution for BetMGM’s ERG and mentorship needs.
The easy user interface, extensive experience with ERGs, and robust UKG integration were crucial factors in BetMGM's decision, demonstrating Qooper’s capacity to meet their inclusivity and mentorship goals effectively.
Results
Following BetMGM's rapid growth and expansion, which saw the company double in size in both 2020 and 2021, they recognized the need to enhance their inclusivity efforts. This led BetMGM to leverage Qooper Mentoring Software to support their Employee Resource Groups (ERGs). Qooper's solution enabled BetMGM to set up ERGs within their platform, facilitating seamless participant matching and enhancing the sense of community and inclusivity among members.
Through a thorough evaluation process, BetMGM identified Qooper's robust integration capabilities with UKG and other platforms as a key factor in their decision-making. This integration streamlined administrative tasks and provided comprehensive reporting on ERG engagement and mentorship relationships.
During implementation and adoption, Qooper allowed BetMGM to match mentors and mentees within the same ERG, providing tailored guidance and support. This approach not only strengthened the ERG experience but also fostered impactful mentorship relationships, benefiting both mentors and mentees.
As a result, after a successful pilot program, BetMGM has launched a second initiative with Qooper. The kickoff call organized by Qooper marked the beginning of this new phase, underscoring the ongoing success and expansion of their ERG and mentorship programs with Qooper's support. This collaborative effort continues to enhance BetMGM's workplace inclusivity and the effectiveness of their ERG initiatives.
Takeaways
- Successful pilot led to 2nd program
- Qooper’s groups provided safe space for BetMGM’s ERG members to network amongst each other, meet new members of the groups, schedule group events and even share resources with each other.
How Qooper Transformed BetMGM's ERG & Mentorship Programs
BetMGM, one of the fastest-growing gaming and entertainment companies, doubled in size in both 2020 and 2021. To support this rapid expansion, they needed a mentorship and ERG platform that could scale with them. Qooper delivered measurable results across program growth, operational efficiency, and workplace inclusion.
Program Growth & Expansion
- BetMGM scaled to 6 active Employee Resource Groups (ERGs) — covering gender, ethnicity, and veteran-focused communities — all managed within Qooper's platform.
- 1 successful pilot program directly led to the launch of a 2nd Qooper-powered initiative, demonstrating clear ROI and strong internal stakeholder buy-in.
Operational Efficiency
- Qooper's automated mentor-mentee matching and real-time reporting tools reduced administrative workload across 6 ERG programs simultaneously.
- 5+ platform integrations — including UKG, SSO, HRIS, Microsoft Teams, and Outlook, eliminated manual data management and streamlined day-to-day operations.
Inclusion & Community Impact
- Mentors and mentees were matched within the same ERG across 3 distinct demographic categories — gender, ethnicity, and veteran status, enabling highly relevant mentorship pairings.
- ERG members gained a dedicated platform to network, onboard new members, schedule group events, and share resources across 2x a rapidly scaled workforce.
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FAQ
How does enterprise mentoring software support Employee Resource Groups (ERGs) at scale?
Enterprise mentoring platforms like Qooper allow organizations to manage multiple ERGs — covering gender, ethnicity, veteran status, and more — within a single unified system. As BetMGM scaled from a few hundred to thousands of employees, Qooper enabled them to run 6 active ERGs simultaneously, each with its own mentor-mentee matching, event scheduling, resource sharing, and community networking tools. The platform automates participant placement based on ERG membership, removing the manual effort that typically breaks down at scale. For HR and DEI leaders, this means inclusivity programs grow with the company — not behind it.
What HRIS and enterprise integrations should I look for in a mentoring platform?
For enterprise rollouts, seamless integration is non-negotiable. At minimum, your mentoring platform should connect with your HRIS (e.g., UKG, Workday, BambooHR) for automated user syncing, SSO for frictionless login, and collaboration tools like Microsoft Teams and Outlook for scheduling and communication. BetMGM specifically prioritized UKG integration — it eliminated manual data entry, kept participant records current, and reduced IT overhead significantly. Without these integrations, program adoption drops and admin burden skyrockets. Always verify that the vendor has a proven, production-ready integration — not just a theoretical API connection.
How does automated mentor-mentee matching work in enterprise programs?
Effective enterprise mentoring software goes beyond random pairing — it matches participants based on demographics, ERG membership, career goals, and group context. In BetMGM's case, mentors and mentees were matched within the same ERG across three distinct demographic categories, ensuring that conversations were relevant, culturally informed, and aligned with each member's lived experience. This specificity is what separates meaningful mentorship from checkbox programs. Look for platforms that let you define custom matching criteria, run matching at scale without manual intervention, and provide guidance and training resources for both mentors and mentees once paired.
What reporting and analytics should an enterprise mentoring platform provide?
Program managers need data to prove ROI to leadership and improve over time. Enterprise-grade platforms should track ERG participation rates, mentorship session frequency, member engagement, event activity, and relationship health — all in one dashboard. BetMGM used Qooper's reporting to analyze which ERGs were most active, monitor mentorship relationship progress, and reduce administrative workload across all six programs. Strong analytics also enables you to identify disengaged participants early, benchmark program health over time, and make a compelling business case for expanding the program — as BetMGM did when their pilot directly led to a second, larger initiative.
How do you successfully pilot and expand an enterprise mentoring program?
A successful enterprise mentoring pilot requires three things: a focused scope (one ERG or one department), measurable success criteria set upfront, and a platform that makes both admin and participant experience frictionless. BetMGM's pilot succeeded because Qooper handled the heavy lifting — automated matching, integrated systems, structured guidance for participants — so program managers could focus on engagement, not logistics. The result? A second, expanded program launched directly off the back of the pilot. For organizations planning a rollout, start with a high-engagement ERG, collect qualitative and quantitative feedback at 30/60/90 days, and use those results to build internal stakeholder buy-in for a company-wide expansion.
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