Promoting your mentorship program has essentials around program goals, roles, and expectations. Also, what's the incentive to participate? Here are some helpful resources.
Email template for promotion:
Firstly, here's an email template to generate excitement and motivation for the program:
You can customize this email and break it up into up to 3 pieces to welcome participants:
Subject: PROGRAM_NAME Mentorship Program
Hi [Name],
We’re excited to inform you that our 2021 mentorship program is officially underway. You have been selected to participate in this program to share your experience and learn.
Mentorship has been a key value for WHY_IS_MENTORSHIP_IMPORTANT_IN_COMPANYXYZ.
The purpose of this ENTER_PROGRAM_NAME_HERE is to help you WHAT_COULD_MENTEES_AND_MENTORS_EXPECT_TO_ACHIEVE_IN_THIS_PROGRAM through mentorship, community and helpful content.
As a quick outline, here’s how our steps will go. Also, please be ensured, you will receive training on the platform and also will be given helpful topics to discuss. If you’d like to develop your mentoring relationship based on your experience, you’re more than welcome.
DEFINE_COMMITMENT (We highly recommend 1 mentoring meeting session per month however you can make it more frequent if you’d like. 1 mentoring match will be made however you will find the opportunity to make more, decline additional or join groups.
DEFINE_OUTLINE:
(The Career and Skill Development Mentorship Program will recommend a mentoring relationship based on your goals, skills and background. This will ensure that you are paired with the best possible mentor to learn from or mentee to share your knowledge with.)
For potential mentees, this is a great opportunity for you to connect with a mentor who can offer you insight, advice, opportunity – and help you navigate the next stage/s of your career. (FYI, in studies, it has been shown that employees with mentors are 5x more likely to get promoted).
For potential mentors, this is a great opportunity to give back, become a better leader, and refine your own skills and networks (FYI, Managerial productivity increased by 88% when mentoring was involved, versus only 24% with training alone).
To sign up or for additional information on this program, please email [Program Manager Email] by [deadline date for signing up]
We are excited to see the mentorships and outcomes which evolve from this program, and look forward to matching you!
[Name]
“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.” — Steven Spielberg
Content for promotion on Landing Page
- Program purpose
- Roles & Expectations (Benefits)
- Quotes of encouragement, video, etc.
- Video for motivation
- Letter from senior leader (champion) (why program is launching, their experience with mentorship and , expected outcomes)
- Program outline (Steps) & Commitment
- Platform demo
- FAQ & Program manager contact information
Promote on Intranet, Internal Social Media, Online Community.
Roles & Expectations
It's crucial for the mentors to know what's expected of them and for mentees to know what they can expect in this program, what can they gain?
Mentors need to know:
- Why we're launching this program?
- What can they mentor about? (Career, skills, inclusion...)
- How long is the program?
- How often will they meet with mentees?
- How will they develop their relationships? (Hint: all on Qooper)
- Will they get access to trainings and be provided with the next steps? (Hint: all on Qooper)
Mentees need to know:
- Why we're launching this program?
- What they can expect to learn from the mentors? (Career, skills, inclusion...)
- How long is the program?
- How often they can meet with the mentors?
- How will they develop their relationships? (Hint: all on Qooper)
- Will they get access to trainings and be provided with the next steps? (Hint: all on Qooper)
Rewards
There is a certification function on Qooper to provide a certificate of completion that participants can use on Social Media and professional resume.
Besides, it's a common practice for some organization to tie rewards to participants that receive the certificate.
Demo
As always, the Qooper team will be providing a 1-2 minute demo of the platform to give mentors and mentees an outline of what they can do on the platform, why use it.